eBestAgent

If you run a real estate business, you are well aware of the importance of marketing. If your potential clients don’t find you, they are likely to find your competitor and give their commissions to them.

Internet marketing is an excellent solution for real estate agents. A real estate agent can reach people who they would not be able to meet otherwise by using Internet marketing. Here are five tips to help you reach your potential customers:

1. Create A Professional Web Site For Your Real Estate Business. You need to present a professional online image to attract real estate clients. Potential clients who find your web site will equate the professional look and feel of the web site to your own professionalism, since the web site is the only piece of information they have to evaluate your real estate business. The web site for your real estate business should have a professional look and feel and have information about you, your business, and services that you provide to your clients. There should be a way for potential clients to contact you. After all, you would like these people to get in touch with you and start working with you.
2. Publish A Real Estate Newsletter. Not everyone who comes to your web site is going to be in need of your services immediately. Many people shop around, reading information about dozens of real estate agents before picking a real estate agent to work with. Others may not need to buy or sell a house now, but they maybe in need of your services at a later date. You need to be able to keep in touch with people who come to your web site, but are not ready to hire you yet. A newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your products and services. Make sure that you have a newsletter subscribe form on every page of your web site, and that you offer a compelling reason for your web site visitors to subscribe to it.
3. Offer A Compelling Reason For Your Web Site Visitors to Subscribe To Your Newsletter. If you are not inviting your web site visitors to subscribe to your newsletter, you are losing money in the long run. Make sure that you are offering a free report, or some other free gift for everyone who subscribes to your newsletter. By doing this, you will be able to get more newsletter subscribers and more clients for your business.
4. Optimize Your Web Site for Search Engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. By optimizing your web site for search engines you can get more people looking for real estate agents in your area to your web site.
5. Publish Your Articles Online. Publishing articles is an excellent way to show off your expertise, let others know about your real estate business and drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

Use the five techniques we outline above to drive targeted potential clients to your real estate web site. Effective Internet promotion of your real estate business will help you drive clients to your real estate business every single day.

Technorati Tags: Farming, Expired Listings, Prospecting, Farming system, experiment farming,  

Driving customer to you – Turn your car into Marketing vehicle.

Have you seen any Real Estate Agents driving around? You probably have. Many Real Estate Agents are using magnetic sign on the doors or rear hatch to promote their business. I have to agree that this marketing works very well. Well, you’re not going to get phone calls right away but it’s huge benefit for your presence on your specializing area or neighborhood.

Your 5 Benefits:

1. You will definitely get noticed by people around your neighborhood.
2. Your car becomes moving branding billboard vehicle. Even your car is parked in front of grocery store.
3. People will not call police if they spot a strange vehicle pulling into neighborhood’s driveways.
4. Less likely pulled over by Police Officer even though you drive zig-zag slowly down the street.
5. You look more professional and passionate about your job.

5 Things Not To Do:

1. Don’t drive 50MPH on small street trying to get more attention.
2. Don’t pick your nose while waiting for green light.
3. Don’t Honk hysterically.
4. Don’t take 2 parking spots in local shopping mall.
5. Don’t block someone else’s drive way. You’ll definitely get a phone call right away.

Technorati Tags: vehicle magnetic signs, magnetic signs, marketing, real estate marketing, humor, automobile magnetic sign

If you want to succeed in ever changing Real Estate World, you should get your own Real Estate Domain & Website. Many Real Estate Company offer new agents a Website within their company’s Website or through trackmy.com service. It means your Website address is pretty long.

My first Real Estate Website was embedded in my company’s Website. I have to navigate through my company’s Website to get to my own site. It was not even customizable. It was very basic web page. It contains my photo, my brief description, my resume and contact information. If my clients want to search property for sale, they must go back to main page and register first. If they forgot to choose me as main contact, the search results show no sign of me anywhere. In the beginning, I didn’t think seriously about Website but I realized it can be a great lead source.

After I’ve got my own Domain & Web site, my leads from my website increased steadily. I pulled in one my biggest commission check through my lead in website. I’ll add posts on how to get good leads through your Website.

Don’t settle for just one Domain name. Find Domain that contains your name, your city/neighborhood, and product/service you specialize in. I use 1&1 for all my domains only $5.99 You can get up to 3 Free Domains with Free Private Domain Registration when you sign up for a web hosting. Good Domain should be simple and easy to remember. Try to get 10 characters or less. Remember good website start with good Domain.

Technorati Tags: domain, real estate domain name, domain search, domain for blog, private domain registration, search your domain

You need a good photograph for your Business Card, Web Site, Blog and other marketing materials. You want to get the awesome face shot of the century, right? What is the secret of good head shot?

1. Best time to take picture is right after you finished your lunch. Your stomach is full and your energy level is high. Never take picture in the morning. In the morning you look either pale or puffy. Late afternoon, you look tired and have no sign of energy.
2. Dress up professionally. It’s very important to look very professional. You’re shooting for Vogue or GQ magazine.
3. Choose white or light background. Do not choose dark or gray back ground. You’re going to use your photo for Black & White and Colorful marketing materials, white background works almost everywhere.
4. Smile~!!! Don’t be too serious. Let everyone know that you’re a friendly person. Don’t scare away anyone~
5. The most important thing of all secret. Say, “I LOVE YOU~” sincerely, right before you take photo. It will show on your face that you’re in love with your business and clients. You don’t have to beautiful or handsome to get Real Estate Transactions. All you need is sincere attitude and professionalism to win.

Technorati Tags: photo secret, head and shoulder shot, head shot, photo for business cards, picture secret,

Do you like chocolate? Here’s a great gift idea for someone or your own amusement. I’ve found about this custom printed M&M’s on last Valentine’s Day. One of the agent at my office received a bag of M&M’s from her boyfriend. They all looked like just regular M&M’s except all pink. If she looked closer, message reads “I Love U” and “Will U Marry Me?” Her boyfriend ordered customized M&M’s. First I was skeptical about those M&M’s but when I checked official M&M’s website… they’re real. It’s pretty cool stuff to check out. You try what they are look like before you order. I’m warning you, they’re not cheap M&M’s like you can get at Sam’s Club or CostCo. But for your special occasion? They’re worth every sweet taste. Visit M&M’s

Technorati Tags: m&m’s, valentine’s day, chocolate, candy, customized m&m’s, m&m