Video: Richard St. John: Secrets of success in 8 words and 3 minutes

Who is Richard St. John?

Richard St. John knew how he had found success — through his marketing company, the St. John Group, which boasted clients like Nortel and BlackBerry/Research in Motion. But he couldn’t get away from the question: Why him? He thinks of himself as an average guy, not talented at school, not terribly handsome or particularly lucky. So he spent more than a decade interviewing 500 people he defines as successful — from architect Frank Gehry to non-celebrities successful in their own lives.

The St. John’s Group official web site
Official “Spike’s Guide to Success” web site.

Your first 6 months in real estate business will be your toughest. There will be many times when you feel like you are working hard with no results in sight. Sometime you feel like you’re doing everything wrong. You’ll be heart broken, depressed and start thinking about quitting. Don’t even think about it.

Having a successful career in any type of business means being able to stay positive and focused on your goals even when all things, people and conditions are telling you to do otherwise. Make the goal right now to persevere through the challenges. Resolve to continue to move forward to improve your skills, learn from your mistakes, and don’t stop your prospecting routine. Never say it can’t be done. Keep your mindset positive and conquer your own objectives one at a time.

Henry ford said, “If you think you can or you think you can’t, either way, you’re right.” Ford new that your believe and mindset will help produce the results that you desire. Staying positive, every day, is one of the hardest parts of sales for any professional. You have to believe in yourself.

Many people ask me, “What is your favorite book on sales?” I’m glad to provide them with simple answer without any hesitation.

“The greatest salesman in the world” by Og Mandino.

Basically Og Mandino’s book changed my life forever.

I accidentally discovered this book in summer of 1997 at local Barnes and Noble. I was waiting for my friend and just browsing through the bookstore. I was passing through the religion section and noticed a small book. I asked myself, “What’s salesman got to to with religion?” I had to check it out, half curiosity and half nothing better to do.

Whoever first said “You can’t judge a book by its cover” sorry, I was completely sold just by its cover. On the cover that said “You can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years.” I was so determined to find out what these scrolls are about and was not disappointed. My blood was boiling and my brain was on firecracker.

Don’t let the title fool you. Actually this books is not about sales itself and you’re not going to find any cold calling script.

This book is all about you, your life, self-promotion, motivation, and controlling your destiny in very simple way, maybe too simple if I knew. It’s very unusual book that will wake you up to be a entirely different person. Literally, you have to wake up with it, have lunch with it and sleep on it. You will know what I mean, if you ever purchase this book.

This book is dirt cheap, even you pay the full price of $7.99 You can buy used book from Amazon.com for whopping $0.70 !!! Well, I just told you my little secret, you can change your life for just $0.70

True Definition of Persistence

Do you know Froy Candelario? Have you ever heard of his name? Froy Candelario is an agent based in Southern California.

He sells way too many homes. Anywhere from 300 to 400 homes per year for the last 10 years. He doesn’t even list his listing on MLS. He sells 80% of his home by himself which means he represented both buyer and seller sides to keep all his commission. He works with only 4 staff members. He is one of the super agent in the whole country. He gets his listing with only cold calling and door knocking. Quite amazing stats. He’s net worth is estimated at upward of $100 million.

Froy’s true story is not in his real estate stats. Originally Froy is from Mexico. He and a friend decided to come to the United States, the land of opportunity to escape poverty from Mexico. They cross the border by hanging on to the underside of a train. They rode for hours, clinging to the train for their lives. They had no idea where they were and they could not let go for fear of being run over by the train. The miles clicked by and they were getting extremely tired. Finally, Froy’s friend could not hang on any longer. He let go and was crushed. Froy was devastated by the loss of his friend, but vowed to hang on. Less than five minutes later the train stopped. Froy had reached his destination. He had made it to the United States.

The lesson that Froy learned from his immigration experience is that one componen of success is being able to hang on a little bit longer than the next guy.

That’s the true definition of persistence.

Persistence:

1. the action or fact of persisting
2. the quality or state of being persistent; especially : PERSEVERANCE

Persisting: to go on resolutely or stubbornly in spite of opposition, importunity, or warning

Perseverance: to persist in a state, enterprise, or undertaking in spite of counterinfluences, opposition, or discouragement.