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Many website owners find themselves having more trouble than they originally planned when attempting to rank well in the search engines. Others don’t understand why their AdWords campaigns charge so much for their keywords. The reason could very well be that the website is using a homograph. 

A homograph is a word that has the same spelling as another, but different meanings. For example, if you owned the domain “LeadInformation.com”, would you be providing sales leads to business people or giving warnings of the dangers of lead paint in toys from China?

The problem with homographs is if you are trying to optimize your website in the search engines for a specific niche, you could be competing with an entirely different market at the same time. This could put a big dent in your marketing plan!

So, before you register your next domain name or jumpstart your next advertising campaign, check twice to be sure you’re not using a homograph or you could find yourself competing against an entirely different market than you had planned on!

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