Track Clicks Within Your Pages
Monday, September 17th, 2007If you’ve been visiting SiteFever for more than a couple days, you should already know that I am totally obsessed with statistics, charts and reports. I believe that I owe much of the success of this blog so far to my keeping track of visitor trends and responding to them as I feel appropriate.
A few days ago I decided to use CrazyEgg.com to keep track of the click activity on my homepage. Here’s what the report shows after 1,000 visitors:
This first image is what CrazyEgg calls a “heatmap”. It’s like a thermal camera tracking the “hotspots” on your webpage. The colors change depending on how many clicks a particular spot receives.
This second image is of the same report, only it specifically shows you the exact location of each click on the page, and who clicked there. As you can see, the top banner, RSS buttons, navigation menu and macewan.org’s banner seem to be the most active.
What makes reports such as these so useful? Well, you can visually track which links and banners on your site are receiving the most clicks. One thing I found interesting in my report is that although the entire 468×60 banner at the top of the site links to the same page, there seems to be a cluster of clicks over the small part that says “click here”. Proof that what I said before about telling people what to do with a “call to action” actually works!
Speaking of that banner, you might have already noticed the counter in the right hand column. It’s counting down exactly how much time remains to bid on my banner for one month. So far, the top bid sits at an even $100. I wonder who will win SiteFever’s first auctioned ad space???
You can create a free account with CrazyEgg.com that will allow you to track a few thousand visitors per month and create reports such as the one I just did. Why not give it a try and let us know how it went?
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