Need I say more?
Blogging is not a one way street. In order to operate a successful blog, you’ve got to promote reader participation- commenting. What on earth would drive you to require anyone wishing to comment on your blog to create a Google account? I can’t even count the number of blogs I have visited in the past month that I went to leave a comment on, noticed the above message, then promptly exited the site.
Also, Blogger’s commenting form operates over an SSL encrypted page. This means, every time someone goes to comment on your blog, the first thing they see is this annoying pop-up:
Do yourself a favor and allow anonymous comments on you blog. As soon as you do, your reader participation will surely increase. As far as the http/https security pop-up goes, you can either ask all your readers to change their Internet security settings so they will no longer receive this notice, hope your readers don’t mind, or locate some other solution.
When designing their online stores, huge corporations will spend millions of dollars to develop their site to allow the customer to go from item selection to checkout in the fewest possible steps. When managing a blog, reader participation is the equivalent of an item checkout for an online store.
When developing your blog, make it a point to allow the reader to easily participate! If reader participation remains difficult, you will lose your visitors and your blog will turn into a ghost town.
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