Real Estate Agents need to be at the same level of other professionals. You must develop, practice and execute your own scripts everyday.
Many professionals in other fields are well-scripted or planned. NFL teams have the first 30 plays of the game planned. The late San Francisco 49ers coach Bill Walsh yelled to players, “Don’t think on the field! Execute the play!” They know exactly which plays they will run and make few adjustments on the field. They will evaluate how the plays work and continue to use the best ones the following Sunday.
Other well-scripted professionals include attorneys. Many use the same argument that worked to get clients acquitted in similar cases. The pilots who take off, fly, land their planes the same way every time, according to scripts & check lists. They all have all scripted out what they are going to do.
Real Estate Agents need scripts for following categories.
- Prospecting: cold calls, door knocking, past clients, expireds, FSBOs, and referrals.
- Buyers: answering, qualifying, open house, and objection handling
- Sellers: listing presentations, qualifying, price reduction, weekly communication, and objection handling.
- Agents: follow ups, negotiating, getting paperworks, and time line.
- Affilliates: referrals, sphere of influence, and networking
Excellent professional salesman have perfected their delivery of words. They have practice how to overcome all the objections. Your success could be based on these scripts and deliver them with effectiveness.
Technorati Tags: Real Estate Salesman, Scripts, cold calling, prospecting, sellers, buyers, real estate, affiliates, agents
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I am a new real estate agent. Just recieved my license . I have no guidelines for walk-ins during an open house. Please advise me in the best scripts for real esate agents sitting an open house.
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A topic close to my heart thanks. Where is your contact details though?
Thanks for writing about a very relevant topic. Most tenderfoot entrepreneurs nowadays promote and offer and sell whatever they can without even having a concrete idea of what things to prioritize. Keep them coming!
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The marketplace is cynical – hopefully it’s going to swing back again our way soon too
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the housing market is performing much better – with some luck we will have the quantity of building permits continue to keep increase
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