Video: Richard St. John: Secrets of success in 8 words and 3 minutes

Who is Richard St. John?

Richard St. John knew how he had found success — through his marketing company, the St. John Group, which boasted clients like Nortel and BlackBerry/Research in Motion. But he couldn’t get away from the question: Why him? He thinks of himself as an average guy, not talented at school, not terribly handsome or particularly lucky. So he spent more than a decade interviewing 500 people he defines as successful — from architect Frank Gehry to non-celebrities successful in their own lives.

The St. John’s Group official web site
Official “Spike’s Guide to Success” web site.